Whether youre interested in the most up-to-date movies on Blu-ray Disc, nail-biting Playstation 3 games or sparkling HD broadcasts, theres a mouth watering selection of Sony BRAVIA LCD televisions for serious viewers who demand the ultimate entertainment experience.

Many consumers are still confused concerning the digital switch over and HD. The new Bravia range of LCD TVs offers both of these new formats, as the whole range is HD and digital ready.

The exclusive blend of advanced technology and leading design of both the BRAVIA range of LCD TVsand slim speaker systems, mean that you can now view crystal-clear images with atmospheric sound without compromising on the look and feel of their home.

Together with the feature-packed V,W,X & Z LCD TVseries of , these four new BRAVIA ranges represent the absolute pinnacle of Sony innovation in bringing you the best-looking pictures and an unrivaled home theatre experiences.

Bravia Z Range of LCD TVs

Newly produced Bravia Engine 2 technology enables you to view real time on screen movement, reducing the micro-second delay incurred on earlier or inferior models. The Z range LCD TVs are to be had in 3 different guises, the KDL52Z4500, KDL46Z4500 and the KDL40Z4500.

The 1080p LCD screen in all the Sony Z4500 models feature a especially high dynamic contrast ratio of 80,000:1. Additional features include Picture Frame Mode, USB Photo Viewer, x.v.Colour, a light sensor, 24P, and Live Colour Creation. As well supported by the Sony Bravia Z4500s is DLNA (Digital Living Network Alliance), which allows it to simply network with other DLNA devices such as a home Computer or music server, and stream and playback media.

100HZ Picture processing is available on most high end LCD TV screens, Sonys new 200HZ Motionflow technology doubles this frequency, allowing a much smoother production of on-screen moving images.

The Sony X range of LCD Televisions

The X4500 series Televisions stand for unprecedented picture quality and stunning design.

Released in sizes 46 ” and 55″ The top-of-range X4500 LCD televisions offer “PRO” versions of Sony’s BRAVIA ENGINE 2 image processing and Motionflow 100Hz technology, full 1080p HD picture processing and 4 HDMI sockets.

The new range model numbers are KDL55X4500 and Bravia W Range of LCD televisions

BRAVIA W LCD Televisions

Whether you are interested in general, sports or gamingTelevision viewing, the BRAVIA W Series delivers incredible picture and sound quality to get the very best out of your favourite high definition sources.

Obtainable in four screen sizes (32-inch, 40-inch, 46-inch, 52-inch), the set features effortlessly contemporary looks inspired by Sonys Draw the Line design concept.

A step up from the V series LCD televisions, the W range of LCD TVs benefits from all of the V models of LCD TVs award winning technologies and more.

KDL32W4000, KDL40W4000, KDL40W4500, KDL46W4000, KDL46W4500, KDL52W4000.

The W series LCD televisions boast the new Bravia Engine 2 technology and boast an Advanced Contrast Enhancer. On the 4500 LCD TV models, they benefit from the 100hz Motionflow feature, this means that fast moving objects are dealt with better than the 50hz LCD television models.

24P True Cinema picture, 24p was used in the non-linear editing of film-originated material. Nowadays, 24p formats are being increasingly used for aesthetic reasons in image acquisition, delivering film-like motion characteristics.

DNLA, The W4500 series in addition lets you enjoy multimedia content from other devices on your home network that support the DLNA standard. This means that you can use your Television screen with other compatible devices like a VAIO laptop.

Bravia V Series Televisions

Available in six screen sizes 52,46,40,37,32 & 26 . Although not as feature laden as the Z & W ranges, the V series nonetheless offers the exceptional quality you would expect from Sony. By means of the original award winning Bravia Engine software and benefiting from full HD capability, the V series are impressive performers and not to be discounted as inferior.

KDL52V4000, KDL46V4000, KDL40V4000, KDL37V4000, KDL32V4000 & KDL26V400

Bravia Sync is also a feature on the V range of LCD TVs, which offers the use of one remote control if linked to other Sony units via a HDMI cable.